Grid girls will no longer be part of Formula One from the start of the 2018 World Championship season, F1 chiefs have announced.
The decision has finally been made after F1 managing director of motorsports Ross Brawn said that the use of female promotional models was ‘under review’ in December.
The move will extend to F1’s support races – including Formula 2 and GP3 – and comes as part of Liberty Media’s revamp of the sport after taking over last year.
Sean Bratches, F1’s managing director of commercial operations, said: “While the practice of employing grid girls has been a staple of Formula 1 grands prix for decades, we feel this custom does not resonate with our brand values and clearly is at odds with modern day societal norms.
“We don’t believe the practice is appropriate or relevant to Formula 1 and its fans, old and new, across the world.”
The news comes as the UK’s Professional Darts Corporation last week scrapped the use of walk-on girls.
This caused controversy as several players criticised the decision and the move prompted a petition from fans for the PDC to change its mind which has received over 30,000 signatures.
F1 isn’t the first form of Motorsport to take action, though, as the FIA World Endurance Championship scrapped grid girls before the start of the 2015 season.
Later that year, Formula One used ‘grid boys’ on the startline of the Monaco Grand Prix, causing a backlash with Ferrari’s Sebastian Vettel asking “What’s the point?!” in a post-race interview.
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