Popular amongst young adults, UK fashion retailer Pretty Little Thing received backlash this week following a protest that went viral on social media. <\/p>\n\n\n\n
Venetia La Manna, fair fashion campaigner, and Mayisha, @Ohsoethical led the protest outside the Pretty Little Thing fashion show, in London. This is following allegations that \u2018PLT\u2019 promotes unsustainable fashion and underpays workers.<\/p>\n\n\n\n
Gen Z has been blamed hugely for contributing to throw away fashion. During the pandemic alone, fast fashion sites such as Boohoo, sales increased by 45%.\u00a0<\/p>\n\n\n\n
Our reporter spoke to the University of Kent, students, and many stated\u00a0 Pretty little thing provides them with \u201ctrendy\u201d and \u201caffordable\u201d clothes.<\/p>\n\n\n\n
One student said that Influencer culture has also promoted this over-consumption she said: \u201cI like Molly-Mae so I\u2019m going to shop there.”<\/p>\n\n\n\n
Another added: \u201cIt\u2019s either I\u2019m not eating or buying from Zara or eating all week and shopping from PLT.\u201d<\/p>\n\n\n\n
When asked about the effects PLT has on the environment, students were more concerned with keeping up with what\u2019s in fashion. <\/p>\n\n\n\n
One student said: \u201cIt suits my style\u201d.<\/p>\n\n\n\n
Pretty Little Thing has been accused of paying workers \u00a33.50 an hour and contributing to 50 million tonnes of waste each year.<\/p>\n\n\n\n
Since the protests, Pretty Little Thing has deactivated comments from its Instagram page.\u00a0<\/p>\n\n\n\n
Kent Connect News reached out to Pretty Little Thing for a statement and there was no response.<\/p>\n\n\n\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Popular amongst young adults, UK fashion retailer Pretty Little Thing received backlash this week following a protest that went viral on social media. Venetia La Manna, fair fashion campaigner, and Mayisha, @Ohsoethical led the protest outside the Pretty Little Thing fashion show, in London. This is following allegations that \u2018PLT\u2019 promotes unsustainable fashion and underpays […]<\/p>\n","protected":false},"author":8,"featured_media":823,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19,18,80],"tags":[85,86],"class_list":["post-817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture","category-education","category-fashion","tag-pretty-little-thing","tag-protest"],"_links":{"self":[{"href":"http:\/\/centreforjournalismprojects.co.uk\/kentconnect\/wp-json\/wp\/v2\/posts\/817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/centreforjournalismprojects.co.uk\/kentconnect\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/centreforjournalismprojects.co.uk\/kentconnect\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/centreforjournalismprojects.co.uk\/kentconnect\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"http:\/\/centreforjournalismprojects.co.uk\/kentconnect\/wp-json\/wp\/v2\/comments?post=817"}],"version-history":[{"count":8,"href":"http:\/\/centreforjournalismprojects.co.uk\/kentconnect\/wp-json\/wp\/v2\/posts\/817\/revisions"}],"predecessor-version":[{"id":962,"href":"http:\/\/centreforjournalismprojects.co.uk\/kentconnect\/wp-json\/wp\/v2\/posts\/817\/revisions\/962"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/centreforjournalismprojects.co.uk\/kentconnect\/wp-json\/wp\/v2\/media\/823"}],"wp:attachment":[{"href":"http:\/\/centreforjournalismprojects.co.uk\/kentconnect\/wp-json\/wp\/v2\/media?parent=817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/centreforjournalismprojects.co.uk\/kentconnect\/wp-json\/wp\/v2\/categories?post=817"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/centreforjournalismprojects.co.uk\/kentconnect\/wp-json\/wp\/v2\/tags?post=817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}