Image By Eric Bailey, Public domain, via Wikimedia Commons
As Elon Musk continues to destroy the app formerly known as Twitter in the eyes of many, people are turning to a new independent social media site known as BlueSky. Created by former Twitter CEO Jack Dorsey, BlueSky’s core innovation is its decentralised approach, which means it is not controlled by a single entity but instead runs on an open-source protocol called the AT Protocol. This structure aims to give users more control over their data and how content is moderated, which contrasts with Twitter’s centralised and opaque decision-making processes.
As people migrate from Twitter to BlueSky with One million people making the switch since Donald Trump’s election success, several shifts are occurring. One key factor driving this move is a growing desire for more transparent and user-controlled platforms, particularly considering Twitter’s changing policies, content moderation, and the impact of misinformation. BlueSky offers a sense of freedom from corporate influence and centralised control, allowing users to opt for a more individualised, community-driven experience. Additionally, its decentralised structure promises a less commercially driven ecosystem, which could encourage more organic and diverse conversations.
The migration to BlueSky could signal a broader trend toward decentralised social media, where users value autonomy, privacy, and the ability to shape the platforms they use. This shift could reshape the dynamics of online discourse, reduce the power of corporate tech giants, and foster more niche or community-focused interactions. If BlueSky succeeds, it could pave the way for a new era of social media, one where platforms are less controlled by a few powerful companies and more shaped by the collective needs and values of their users.